Gary Neville, Phil Neville, Paul Scholes, Ryan Giggs, Nicky Butt and David Beckham. The names are synonymous with Manchester United but the iconic 'Class of 92' sextet are behind the rise of League Two outfit Salford City.
All eyes have been on previously unheralded Salford since the former United stars completed a takeover in 2014, with the help of businessman and Valencia owner Peter Lim, who is the largest single shareholder at 40 per cent. Beckham became a co-owner alongside the Neville brothers, Scholes, Giggs and Butt last year.
It has been a rapid rise for Salford - four promotions in five seasons seeing the club go from the Northern Premier League Division One North to the fourth tier of English football for the first time in the history of the 80-year-old team.
Salford are now a full-time operation, far removed from the part-time outfit purchased by the 'Class of 92' six years ago, but there is no intention of slowing down. Reaching the Championship by 2029 was the initial target, with Premier League promotion and a fairy-tale date with United the ultimate dream for the group of former Red Devils, who won the treble at Old Trafford during their illustrious careers in Manchester.
Cameron Burgess swapped Scunthorpe United for Salford on loan at the start of the 2019-20 season and the former Australia youth international, who reunited with Graham Alexander at Moor Lane, told Stats Perform: "You hear about how the club is run and the first thing you hear is ambition, success. That's what it is all about. It's not so much that we have the resources and we're this and we're that, it's just success and that's what we want and you need to help us achieve that."
"Some people expect our owners down there, almost on the training pitch everyday sort of thing," he added. "It's not like that. It's the same as every other owner, they're very hands-on with things they need to deal with. But we have a manager and assistant manager who've played in the Premier League, it's not like they don't know what they're doing. Everyone does their own jobs, it's like not David Beckham is down on the pitch taking free-kicks. They're as hands-on as they need to be from an off-field perspective."
It is an ambitious and exciting project in Salford, where the Ammies were the subject of a popular documentary, detailing their rise to prominence in 2015. And expectations are high.
"You don't have to be told [about expectations]. It's there, you can see it," Burgess said. "Previous promotions, plastered on the walls. It's all there for everyone to see. You definitely feel that pressure but it's pressure in a good way. It's everyone moving in the right direction and making sure we're successful. It's that pressure to meet expectations but in a good way… it's what you want and what you play for to be able to succeed. You feel that as soon as you walk through the door."
Salford are a club close to the hearts of the 'Class of 92'. Scholes was born in the town, Giggs was raised in nearby Swinton, while the Neville brothers grew up in neighbouring Bury.
The co-owners have overseen improvements on and off the pitch, transforming Moor Lane into a 5,100-capacity arena with four new stands, modern seating, executive boxes and corporate hospitality. But the investment has not been without criticism.
Some supporters were frustrated when the team's badge and colours were changed from tangerine and black to red and white. Salford have also been previously dubbed the non-League Manchester City for their spending. Gary Neville was embroiled in a public spat with Accrington Stanley owner Andy Holt in 2018 after being accused of "trying to steal" a Football League spot by signing Adam Rooney from Aberdeen.
"It's funny because obviously the people who criticise and say these things don't always know the full story and they don't know the reason behind things. It's all about the success. People on the pitch inside football, they probably know that a bit more, it's not that same vibe," Burgess said.
"We're sort of everyone's derby because they want to beat us and impress to show they can be the ones in our shirts. That's how it'll always be. The spotlight will always be on you, but you have to thrive on."
Salford were 10th in League Two and eight points outside the play-off positions when the season was postponed due to the coronavirus pandemic, vying for a fifth promotion in six years.
"It's definitely strange because we've never been in this situation before. It's like an off-season. We've been told and we're pretty confident the season will restart, so we're staying fit and keeping healthy," said Burgess, who is representing Salford in the EFL Football Manager Cup.
"At Salford, it's been pretty much business as usual. They've been great in taking away the outside noise and making sure we're just focusing on what we have to do. We've been working hard as a team on Zoom et cetera. It's keeping fit and healthy as best we can. It's been pretty enjoyable."
It has been a challenging and unusual situation for Burgess and Salford, with the squad training individually amid the COVID-19 crisis, but the former Fulham defender added: "It's been pretty interesting, especially for me. I'm one of those that if you get me out on the grass, everything flows. The competitive edge takes over, it's another world. Whereas when you're by yourself, you just have to be on it.
"We have these little Zoom sessions and challenges, but it's interesting to hear what's important. You learn a bit more because you have to know what you're doing and what makes a difference. When you're on the pitch, it doesn't really matter why you're doing it, you're just doing it cause it's going to win or get an advantage. We're doing movements on the grass you don't realise you're doing, whereas when you're by yourself, you have to keep on top of those things."