Kevin Durant thinks the New York Knicks are not "the cool thing right now", which is why they have struggled to land big names in free agency.
Ten-time NBA All-Star Durant was long touted as a potential target for the Knicks, along with Kyrie Irving, and became an unrestricted free agent after declining his player option with the Golden State Warriors.
However, the 2014 MVP – who sustained an Achilles tear in Game 5 of the NBA Finals and is expected to miss the entire 2019-20 season – signed a four-year, $164million contract with the Brooklyn Nets.
Durant will team up with Irving at Barclays Center, while Kawhi Leonard plumped for the Los Angeles Clippers as the Knicks came up empty-handed.
Explaining his decision in an interview with Hot 97 in New York, Durant said: "I think a lot of fans look at the Knicks as a brand and expect these younger players — who in their lifetime don't remember the Knicks being good — [to look at it the same way].
"I didn't grow up with the Knicks being good. Well, I remember the Knicks being in the Finals, but the kids after me didn't see that. So, the brand of the Knicks to them isn't as cool to them as, let's say, the Golden State Warriors or even the Lakers or the Nets now.
"The cool thing right now is not the Knicks."
Durant admitted he "thought about" signing with the Knicks, but never seriously considered it.
"It's just a thought," he added. "I didn't really do any full analysis on the Knicks.
"Basketball is the most important thing for me, so playing with Kyrie, DeAndre Jordan, the young players they've [the Nets] got, was key.
"Playing with Golden State, playing with an older group, I thought it was time for me to kind of impose my will on a younger group.
"I just wanted to be around a nice group of young players and also a good mix of vets."