Manchester United manager Ole Gunnar Solskjaer wants star forward Marcus Rashford to focus on football following his recovery from a shoulder injury.
Rashford underwent shoulder surgery in August and is in line to make his first appearance of the season when United visit Leicester City in the Premier League on Saturday.
The 23-year-old England international has been hailed for his off-field work, awarded an MBE in his campaign to end child poverty.
But Solskjaer urged Rashford to prioritise his football career moving forward.
"I know that we will see the best of Marcus in the years to come," Solskjaer told reporters. "He has done remarkable things at a young age but he is now coming into the best age for a footballer and he is more experienced.
"He has [had] time to reflect. You know what he has done off the pitch as well, because he has done some fantastic things, and now to prioritise, maybe prioritise his football and focus on football because he's got a challenge on his hands here at Manchester United, he has a challenge on his hands to play for England.
"I think Marcus is one of those who takes up those challenges and is going to.
"He is going to express himself and his talent and he knows that we want a lot from him but we are going to give him the time to get back to what he was and what he can be."
United – fourth in the Premier League and two points off the pace – are looking to extend their record unbeaten away run in the league to 30 games (W19 D10).
The Red Devils have not conceded more than once in any of their last 15 on the road (seven conceded in total) – their longest such run in league football.
United have the player with the most overall chances created (Bruno Fernandes, 23), the most chances created from set plays (Luke Shaw, 11) and the most assists (Paul Pogba, seven) in the Premier League so far this season.