USA Gymnastics expecting to lose 3 major sponsorships, report says

Oleh Chelsea Howard 16 Disember 2017 180
USA Gymnastics expecting to lose 3 major sponsorships, report says

In the wake of sexual assault claims headlining USA Gymnastics in recent months, the organization is reportedly starting to lose sponsors.

Under Armour, Hershey's and Proctor & Gamble are some of USA Gymnastics' biggest benefactors looking to end their partnership with the organization, according to a report from ESPN.

Under Armour, who signed an eight-year deal with USA Gymnastics in 2013, wants to end their sponsorship early even though they are expected to outfit the athletes through the 2020 Summer Games, an unidentified source told ESPN.

Although Hershey's has 16 days left on their contract, there have not been any serious talks about renewing the partnership. 

In a statement, Procter & Gamble said "we will evaluate to renew our partnership next spring, in light of our longer term priorities and continued actions on their part." The company also wants to "ensure all voices who have been affected by abuse have been heard and that USAG takes all measures necessary to address such vitally important issues."

The report comes just weeks after former team doctor Larry Nassar pleaded guilty to seven counts of sexual contact with underage girls. More than 140 women have accused Nassar of sexually abusing them. 

"Sponsors of USA Gymnastics are normally marketing their product to children and their families," said John Manley, a lawyer who represents 106 of Nassar's accusers. "Our country might be deeply divided politically, but one thing everyone is united on is their opinion of sexual abuse. It is vile and unacceptable, and no corporation wants to be associated with that."

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