Mauricio Pochettino says winning a trophy this season is a purely personal objective and not a barometer for Tottenham as a club.
On the eve of his sixth campaign in charge, Spurs boss Pochettino admitted the time had come for him to deliver silverware.
The comments contrasted with his previously held view that a trophy was less important than cementing a place in the Premier League's top four.
Tottenham achieved that top-four aim last term while reaching the Champions League final, which they lost 2-0 to Liverpool.
Pochettino claims his goals have not changed since that result and are not necessarily an accurate measure of success.
"Of course it was always my priority [to win trophies], but it was a big priority to help the club," Pochettino told Sky Sports.
"It doesn't change that. Always my priority is to win, to win games and trophies.
A huge first game on the road #PL #COYS pic.twitter.com/s7JGBXkSnt
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"I think a few days ago someone asked me what my aim was for this season.
"My personal objective is to win a trophy, but that doesn't mean that winning a trophy is compulsory, or that it will be an unsuccessful season if we do not win a trophy.
"But personally, if at the end we do not win a trophy, for myself that is going to be an unsuccessful season.
"But that does not mean that it will be unsuccessful for the club. That is for myself, not the collective."