The Gold Coast Titans have appointed Australia coach Mal Meninga as head of performance and culture.

Meninga has been charged with the task of helping drive a winning environment throughout the NRL club.

NRL chief executive Todd Greenberg said there was no issue with the 58-year-old taking the role, provided coaching the national team remains his priority.

"Mal is required throughout the year to promote the game, providing mentoring and assistance to young players and to assist with the elite level of the game," Greenberg said.

"But since there are no Kangaroos matches until the end of the 2019 season, he will have capacity to devote to the Titans role.

"It is crucial that we do all we can to protect and develop rugby league in the heartland of the Gold Coast and northern New South Wales and I have no doubt Mal will help achieve that.

"The NRL needs a strong team on the Gold Coast and Mal's track record of success -including building winning team cultures at State and national level - will help achieve that."

Meninga will move his family to the Gold Coast and is excited about the challenges presented by his new role.

"I can feel there is something special building at the Titans. The NRL needs rugby league and the Titans to be strong in the area. It is one of the game's heartlands and it is no secret that it is under threat from rival codes who are investing heavily to own the territory." he said.

"I want to see all young kids in the Titans' catchment area - boys and girls - growing up aspiring to play for the Titans, for their respective states and their country."