Secret deodorant supported the United States women's national team's fight for equal pay in a big way over the weekend.
The company, which is owned by Procter & Gamble — a sponsor of the national team — gifted each of the 23 players $23,000, for a total of $529,000, after winning the World Cup for the fourth time.
Secret also took out a full-page ad in The New York Times on Sunday in an effort to urge the U.S. Soccer Federation to "be on the right side of history."
"Let's take this moment of celebration to propel women's sports forward," Secret said in the ad. "We urge the US Soccer Federation to be a beacon of strength and end gender pay inequality once and for all."
The USWNT had previously filed a pay discrimination lawsuit against the USSF on March 8 claiming there is "institutionalized gender discrimination" by the federation through unequal pay when compared to the members of the men's national team.
The suit seeks equal pay and treatment as well as back pay in damages.
Both parties agreed to mediation and will avoid going to court prior to the team's World Cup campaign.
The mediation has been expected to take place sometime after the cup, which ended on July 7 after the US beat the Netherlands, 2-0, in a thrilling final.
Multiple times during the tournament, members of the WNT, most notably Megan Rapinoe, spoke out about pay inequality.
Rapinoe spoke at length on the issue after collecting her Golden Boot and Golden Ball awards for the tournament's top scorer and best player.
"Everyone's asking what's next and what we want to come all of this — it's to stop having the conversation about equal pay and are we worth it," Rapinoe said. "What are we going to do about it? [FIFA president] Gianni [Infantino], what are we going to do about it? Carlos [Cordeiro, USFF president], what are we going to do about it? Everyone. It's time to sit down with everyone and really get to work.
"This game has done so much for all of us, we've put so much into it. I think it's a testament to the quality on the field."