Sunderland manager David Moyes has apologized to a female reporter after being caught on camera threatening to slap her following a post-match interview.
The incident took place in the aftermath of last month's 0-0 Premier League draw at home to Burnley, when the BBC's Vicki Sparks asked Moyes if he felt under additional pressure due to chairman Ellis Short's attendance at the game.
Moyes was caught on camera saying after the interview: "Just getting a wee bit naughty at the end there so just watch yourself. You still might get a slap even though you're a woman."
A smiling Moyes then added: "Careful the next time you come in."
The former Manchester United manager claimed he regrets what happened and has been in touch Sparks to say he is sorry.
"It was in the heat of the moment," Moyes said Monday. "I deeply regret the comments I made. It's not the person I am. I accept it was a mistake. I spoke to the BBC reporter who accepted my apology.
"Sunderland have known about it for two weeks. Sometimes these things happen in the heat of the moment. If you look at my character and personality it can't be further from the truth.
"This can happen. We are in an industry where sometimes you don't always answer things the way you want to. It is difficult when you are put in front of the camera so soon after the games."
Moyes has come under fire from the UK's shadow sports minister Dr. Rosena Allin-Khan, who called on the Football Association to deal with the incident.
She wrote on Twitter: "David Moyes cannot get away with these sexist threats - the FA must take action immediately."