The media company showcased live Premier League games of Liverpool vs West Ham United and Arsenal vs Manchester City in the country’s first 4K UHD broadcast for football fans at its partner food & beverage (F&B) outlet, Souled Out.
First in Southeast Asia tonight. ? #Astro4KUHD #LIVWHU #ARSMCI #PL pic.twitter.com/w4JJNDOJDb
— Stadium Astro (@stadiumastro) August 12, 2018
Lee Choong Khay, Chief of Sports at Astro, said, "At Astro, we are committed to provide a better viewing experience for sports fans in Malaysia.
"As such, we will embrace the latest technology, 4K UHD, to enhance our customers’ viewing experience.
"We are pleased to partner with Sharp and Samsung to provide Premier League fans with the first live match in 4K UHD broadcast in Malaysia.
"Besides Premier League, we will also bring Formula One racing events and blockbuster movies in 4K UHD to offer our customers’ a premium viewing experience."
The broadcast of the two Premier League games was a preview of Astro’s plans to unveil its 4K UHD set top box later this year.
Astro, which has been investing in infrastructure to enhance the viewing experience with 4K UHD broadcast, will progressively roll out 4K UHD service in dedicated channels, a brand-new software and programme guide to make content discovery easy and intuitive, and other innovative product features later in the year.
In the meantime, to catch a sneak peek of Premier League games in Astro's 4K UHD, football fans can check out the list of participating outlets at its official website.
