U Mobile's pre-sale tickets for the upcoming Kuala Lumpur Major were sold out a day after the event was announced on Wednesday.

The hype behind the Major, which will be held at the Axiata Arena in November, saw U Mobile customers rush to enjoy a 20% discount on all tickets including the RM600 'Immortal' pass, which offers, among others, priority access to a meet-and-greet session with pro teams and purchase Secret Lab gaming chairs at special prices.

U Mobile is the official telco sponsor of the Dota 2 tournament co-organised by eGG Network, PGL and Imba TV.

"We knew a lot of people would be interested in the Kuala Lumpur Major because it is the first Major to be held in Malaysia," said Eddie Quek, Head of Digital Consumer Services of U Mobile.

"We were hoping the tickets would sell out fast, but we did not expect the response to be so soon and overwhelming."

Quek added that U Mobile would be rolling out more activations related to the Major in the coming months.

"There will definitely be more to come, including ticket giveaways for our U Mobile customers," he said.

Astro customers will also be able to enjoy the 20% discount on the pre-sale tickets, which will be available from September 11 to 16.