AirAsia has pledged a RM1 million flight sponsorship for the Badminton Association of Malaysia (BAM) in the coming year to continue its support for Malaysian badminton.
The announcement was marked by a cheque presentation by Kamarudin Meranun, Executive Chairman of AirAsia Group Berhad and Group CEO of AirAsia X, to BAM President Norza Zakaria at RedQ, the airline’s headquarters in Malaysia, on Monday.
"We are very proud to renew our support for Malaysian badminton following last year’s AirAsia-BAM National Junior League title sponsorship.
"We are pleased to continue our support to help ease the journey for our national players and assist them in their attempt to take out the Asean or world titles," said Kamarudin.
The year-long flight sponsorship valued at RM1 million is part of AirAsia’s #DARETODREAM campaign, which reinforces the airline as a dream-enabler to develop the local sports scene and support Malaysian athletes from all levels to put the nation on the world map.
Over the years, AirAsia has supported numerous athletes in their quest for success including track cyclist Azizulhasni Awang, bodybuilder Faiz Ariffin and bowler Syaidatul Afifah.
"We are very glad for the ongoing support provided by AirAsia. This sponsorship will go a long way in enabling our national players to train and compete in regional tournaments.
"It is evident that AirAsia is committed to developing the local sports scene to support our national athletes," added Norza.
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