Dallas Cowboys running back Ezekiel Elliott will not be fined over $12,000 for his Salvation Army kettle celebration in a defeat of the Tampa Bay Buccaneers on Sunday.
After cruising his way into the end zone from short yardage to give the Cowboys a 10-3 lead, Elliott set his sights on a red Salvation Army bucket, leaping into it before being greeted by his jubilant team-mates.
The referees did not look kindly on the stunt, though, penalising Elliott for excessive celebration, costing the Cowboys 15 yards on the ensuing kickoff.
The Salvation Army enjoyed added publicity from the celebration, with Elliott's leap reportedly worth $200,000 in television advert exposure and the player making a donation of his own.
Cowboys owner and general manager Jerry Jones jokingly expressed a wish for the NFL to fine Elliott in order to gain more exposure for the charity work done by the Salvation Army.
"I think the Salvation Army should give (Elliott) the highest award," Jones told reporters after the Cowboys' win.
"My dream would be for the NFL to really fine me a lot of money and I'll take them to the Supreme Court and we'll get the Salvation Army more attention than anybody can get them. So let's go."
But the NFL on Monday said it would not be hitting Elliott in the pocket.